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If you operate a mailing list or newsletter, you risk being branded a spammer even if you never break the rules. You could lose your email account, even your web site... all for a crime you didn't commit! While there's no perfect solution, here are some tips to help you avoid becoming a victim of somebody's bad memory. The Danger Every time you send out an email to a large audience, you're running the risk that somebody will have forgotten that they signed up for your mailing list. Normal people will put it down to bad memory, and accept the email with good grace or follow the instructions to unsubscribe themselves from your newsletter. A few trigger-happy induhviduals won't even bother to read your whole newsletter; instead they'll just reach for a preprepared "complaint" that they fire at every "spammer", and at the "spammer"'s ISP. The Consequences of Failure If you are labelled a spammer, many nasty things can happen to you. Often, your ISP will deny you access to your account pending an investigation; a similar reaction from your web hosting company may shut down your site (temporarily, we hope...) Finally, you will be blacklisted: a sordid and often secret process whereby your email address is added to hundreds of confidential lists around the Internet. These lists are maintained by ISPs, cyber-vigilante groups and others, and a listing on one of these groups will guarantee that in future your email address will be cut off from some recipients (your email will be filtered automatically and thrown away before it arrives). free web site, Free E-Mail.

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What to do if Things go Wrong? If the above doesn't work, and you do get into trouble, call your ISP immediately and explain in a calm and polite manner (even if you want to rip the support person's head off and feed it to your dog) why your newsletter is not spam, and could you pretty please have your email account back. When I had problems once my ISP was so understanding (after reviewing a copy of the newsletter) that I am now on a special list of people who should NOT be cut off without prior consultation! free email stationary.
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